Welcome back to Influencer Insider! I hope you're reading this outside at the pub or at least in your own back garden.
It's been a fun week for influencer marketing. Gemma Collins became the face of a new Canva UK campaign, REFY beauty is nailing community building, and a fascinating Adobe report reveals some interesting data about where consumers are searching for recommendations.
Two updates from us: the CreatorFest Community Pick is closing soon, and the GIMAs has officially launched for 2026 entries. Lots to be excited about!
Let's crack on with the news!
In today's newsletter:
- Pick of the day: SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
- Trending: The Global Influencer Marketing Awards are Back for 2026: Enter Now
- Campaign of the week: REFY's Community Hotline
📝 Pick of the day
SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Sometimes, you see a brand campaign and you can’t help but think, you know what? Hell yeah. That’s how the internet feels about Gemma Collins and Canva.
The activation goes so far beyond just another celebrity cameo and extends directly into the product experience. Canva has introduced a limited-edition “Gemma Collins” tone of voice inside its Magic Write tool, and a collection of campaign-inspired templates. The result is a campaign that turns the magic of Gemma Collins into shareable, marketable assets.
⭐️ New feature alert!
Over on the CreatorFest Collective community site, we've launched a discussion forum. Each week, we'll be discussing a topic based on a guest post from one of our fabulous writers. This week, we're discussing the power of community based on Christine Göös's newest read: Events as Media: How Community Is Reshaping Experiential.
↗ Trending
What's hot on Hello Partner right now
The Global Influencer Marketing Awards are Back for 2026: Enter Now
The Global Influencer Marketing Awards will be returning with a flashy new rebrand this September.
Gen Z Founders: How a Greek Summer Started Isobel Dolan’s WANT-ID
Isobel Dolan founded WANT-ID with the core value of turning athletes into more than names on a roster, but what does that actually look like?
Responsibility as Brand Currency - Building the Future of Kidfluence
In this session, the brains behind the initiative, Beckii Flint & Dr Francis Rees, will unpack why the Code came to life, what it signals for the next phase of the creator economy, and how brands can move beyond box-ticking to build genuine, ethical partnerships.
Is Google Dead? Study Finds Consumers are Choosing TikTok as a Search Engine
A new Adobe report has revealed that nearly half of US consumers now use TikTok as a search engine.
Eurovision Selects Content Creator Musician for UK Entry: What it Means for the Creator Economy
Electronic music artist and tech creator Look Mum No Computer has been chosen to represent the UK at this year’s Eurovision Song Contest in Vienna, in a move that highlights a growing reality in the music industry: content creation is a core career driver for musicians.
Events as Media: How Community Is Reshaping Experiential
Experiential has been around forever, but the onset (and recent explosion) of community building is upping the ante in the creator economy and in marketing at large.
by Christine Göös
✨ Campaign of the week: REFY's Community Hotline
REFY just made its next huge community move: opening a hotline.
It's not for customer service, but actually for product development. The company is asking their customers to call in and share all of their beauty woes. It's a fantastic idea to get feedback on their own products in addition to what they might start selling.
📞 And, they might feature your voice in the campaign. How fun!
🌟 The Community Pick closes next week!
You have until the 11th March to submit your idea for the CreatorFest Community Pick session. This is your chance to share your ideas with 2,000+ attendees this July.
Don't miss out! Submit your session idea now.
👀 Algowatch: TikTok as a search engine
According to a new Adobe report, 49% of consumers use TikTok as a search engine. That's nearly half!
💭 Thursday thoughts:
I hope you're enjoying the beautiful sunsets March has brought us so far! We've made it through the darkest days of the year and it's only brighter days from here. ☀️
👩💻 Jobs Board
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
