💵 The Cost of the Beckham Family’s PR Crisis Management

Happy Thursday, everyone! We're almost at the end of January, and I'm praying for that light at the end of the tunnel! 🌟

It's been an INSANE week to be on the internet. The Brooklyn Peltz-Beckham shared a series of public statements addressing tensions within his family, the BBC revealed plans to go YouTube-first, and the UK just got a huge creator economy investment.

My favourite news? CreatorFest tickets went on sale! Get yours here while they're hot and cheap. 💋

Don't forget you can be part of the CreatorFest Collective for FREE! It's our year-round community celebrating excellence in the creator economy. 💡

Now, on with the news! 🗞️

In today's newsletter:

• Pick of the day: PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
• Trending: BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
• Campaign of the week: Dr Pepper baby, it's good and nice

📝 Pick of the day

PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management
Brooklyn Peltz-Beckham sparked widespread online discussion on Monday evening after sharing a series of public statements addressing tensions within his family.

As one of the most famous families in the world, the public nature of this fallout places the Beckham brand in dangerous territory.

A PR expert and influencer took to TikTok to estimate how much crisis management efforts could cost if the family chooses to actively address potential reputational impact. 🔎

↗ Trending

What's hot on Hello Partner right now

BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy
The BBC has been one of the world’s most influential broadcasters, built on public funding, cultural authority, and carefully managed distribution. That’s why reports that the BBC is preparing to produce original, bespoke programming designed specifically for YouTube mark one of the most significant shifts in media.

The UK Government Backs Creators with £500m in New Funding
In a huge move for creators, creative businesses and influencer marketing, the UK government has announced that it will invest at least £500 million in the creative industries this year. 

CreatorFest 2026 Tickets Are On Sale Now!
CreatorFest returns for 2026 with an upgraded experience: a new summer date, a stunning location, and a whole extra day of talks and activities. We can’t wait to welcome you back to Europe’s must-attend hub for the creator economy.

THE COMMUNITY PICK: Influence at Work - How B2B Creators are Reshaping the Business World
This session will see Kristen Sesto at Custom Influence break down a case study with none other than Hubspot, while also exploring other exciting marketing-related collaborations with Sophie Miller, Founder at Pretty Little Marketer. 

✨ Campaign of the week: Dr Pepper baby, it's good and nice

An incredible brand reaction moment happened on TikTok last week. An influencer called Romeo with over 500k followers posted a spontaneous new theme tune she had for Dr Pepper.

In response, Dr Pepper went ALL OUT.

We're not just talking about a comment or even a TikTok response. They went full 1000% production budget and made a TV ad out of Romeo's jingle.

It was one of those hilarious moments on the internet to witness in real time. I love seeing brands actually listen to influencers and get involved - very reminiscent of the Alix Earle Pantene campaign.

👀 Algowatch: Netflix feeds

Netflix is currently testing Instagram Reels/TikTok-style short videos in a feed section in its mobile app. Is the future short-form?

💭 Thursday thoughts

This year was the bluest of Blue Mondays. No sky in sight, this was the view at the Clifton Suspension Bridge. It's well and truly Twilight weather. 🧛 ❥

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Until next time x

Sofia Aira Journalist Email me Connect with me on LinkedIn