I hope you're having a great week!
There's been huge action in the content creator space this week. YMU has launched a Creator Fund, Molly-Mae is soft-launching the biggest influencer collab of 2026, and Apple has announced an exciting Creator Studio.
There's also a fantastic dog whose fashion sense outshines us all, waiting for you - keep scrolling.
Now, on with the news! 🗞️
In today's newsletter:
- Pick of the day: Apple Launches Creator Studio Subscription for Content Creators: Is It Worth the Money?
- Trending: Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
- Campaign of the week: Afghanhoundinthecity x John Lewis
📝 Pick of the day
Apple Launches Creator Studio Subscription for Content Creators: Is It Worth the Money?
Apple has unveiled Apple Creator Studio, a new all-in-one subscription designed for professional creators working across video, music, design, and productivity.
Priced at $12.99 per month or $129 per year (with discounted plans for students and educators), the bundle launches on the 28th January and includes a one-month free trial.
It's a huge win for creators looking for professional tools and low costs.
Be a part of our State of the Creator Economy 2026 Report!
Share your thoughts and get early access to the report, as well as a chance to win a £100 Amazon voucher! Each survey takes less than 3 minutes to complete:
Brands | Influencer Marketers | Talent Agencies | Creators
↗ Trending
What's hot on Hello Partner right now
Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026
Molly-Mae Hague’s relationship with Adidas has been years in the making, so her soft launch of an influencer campaign made perfect sense.
Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026
An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026.
Tell Your Story - Why Craft and Connection is the New TikTok 'Viral Hack'
This panel will explore how creators are leveraging strategic content strategy, creative direction, and genuine community-building to cut through the noise and establish real influence.
Scaling or Sinking - The Operational Overhaul Influencer Needs
As ambitions to activate creators increase, so does the demand for AI-first infrastructure. This level of scale cannot be supported by human-led processes alone, signalling a critical shift in mindset from brands and agencies alike. This session will spotlight the brands and agencies staying ahead of the curve.
YMU Launches New Fund to Help Creators Build Real Businesses
Talent agency YMU has launched a brand-new venture fund aimed at helping creators turn their ideas, audiences and IP into long-term businesses.
by Sofia Aira
Stop Fixating on Follower Counts. Look at Metrics That Actually Matter
If you’re building your presence on TikTok, Instagram, or any social video platform, here’s something you need to know: high follower counts aren’t the silver bullet to social success any longer.
by Hannah Blake
✨ Campaign of the week: Afghanhoundinthecity x John Lewis
I was unaware of this majestic dog until this week, but now I'm absolutely obsessed with her.
Afghan Hound in the City, AKA Samantha, exudes luxury most regular people can't imagine, so it was no surprise when she partnered with John Lewis.
What a perfect partnership for the most sophisticated dog on the internet. I mean, she's got a better wardrobe than me!
👀 Algowatch: Grok AI
In case you missed it, Ofcom has formally initiated an investigation into X’s AI platform, Grok, to determine if it violated UK regulations by generating and distributing sexually explicit imagery involving women and minors.
💭 Thursday thoughts
I don't have an inspirational thought this week so please enjoy my dog trying to start beef with the goats at the Cotswold Wildlife Park.
👩💻 Jobs Board
Advertise your job openings for free with Hello Partner.
Company: Pinterest
Location: London, UK
Salary: Not Listed
Company: Omnicom Media Group
Location: Berlin, Germany
Salary: Not Listed
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
