Happy Tuesday!
We've hardly cracked into January, and already things are busier than ever, and bold moves are taking place.
We've added four new sessions to our OnDemand+ space. If you're a Partner+ member, you can catch up on insights from PI LIVE Europe there.
Also, we're hiring! Please see the details on that below, if you're interested.
Now, on with the news.
In today's newsletter:
- Pick of the day: Rakuten Advertising draws line in the sand
- Trending: Zilch acquires Fjord Bank and European banking license
- Top Tip of the Week: Scaling specificity - the secret to LLMs
Pick of the day
Rakuten Advertising Removes PayPal Honey Browser Extension From Its Network
A source received an email notification yesterday morning, stating that Honey "has been terminated from the Rakuten Advertising network... effective immediately."
The move arrives a week after an amended lawsuit was filed against Honey, alleging that the publisher “repeatedly violated” Rakuten Advertising’s stand down policies.
Lines are now being drawn in the sand, as the Honey controversy continues.
Trending
What's hot on Hello Partner right now
Google and Shopify Unite to Power AI-Driven Shopping
Google and Shopify have unveiled the Universal Commerce Protocol (UCP), an open standard enabling AI agents to complete purchases on behalf of customers across platforms, including Google Search and Gemini.
Zilch Secures European Banking Licence Through $38m Fjord Bank Acquisition
Zilch has struck a deal to buy Fjord Bank, giving the fintech a European banking licence as it pushes beyond the UK.
OnDemand+
Stream our event sessions. For Partner+ members.
How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey
Explore how to move beyond basic tracking, use data to fuel sustainable growth, and also secure investment for the partner programme to go from growth to scale, and from scale to hyperscale.
AI Slop Is Destroying Trust, But the Best Brands Already See the Future
Our keynote session from PI LIVE Europe 2025. George Sullivan talks AI slop and how brands can use this moment to their advantage.
Let’s Get Sh*t Done with Awin
Awin worked with the audience at PI LIVE Europe to answer some of the most pressing challenges in affiliate marketing today. Real, actionable insights from a whole room of experts.
Who Owns the Truth? Fixing Tracking and Attribution for the Next Era of Affiliate
Get under the hood of tracking and clean up any issues to soar ahead. Don't let faulty tracking lose your conversions.
Tip of the Week
Stay at the top of your game
This week's tip arrives by way of the Awin podcast. EMARKETER'S Principal Analyst Max Willens talks about one secret to success on LLMs: scale specificity.
LLMs thrive on specificity. Users don't just search for 'best hiking shoes', they ask for 'best hiking shoes under $200 for a three-week trek across the Andes'.
What does this mean?
Willens says you need to increase the number of partners on your programme. Instead of a dozen influencers, shoot for three dozen. The same goes for publishers. The wider the breadth of unique voices talking about a brand and product, the more specific the crawlable content will be.
In turn, this helps brands show up more in LLM results.
Watch the full clip here.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
