Happy Thursday, and welcome back to the first Influencer Insider of 2025! 🥹
We've started the year with some tea, some legislation, and some Parisian drama. Well actually, Emily in Paris is in ROME now. 🍝
Secondly, PMG has acquired Digital Voices influencer marketing agency - more on that to come.
The UK just implemented a junk food ad ban, which will have an impact on influencer marketing - but it's not necessarily a bad thing. 😯
Also, don't miss the Head of Instagram getting backlash from creators on the platform.
Okay, onto the news. 💋
In today's newsletter:
- Pick of the day: PMG Acquires Digital Voices Influencer Marketing Agency
- Trending: Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts
- Campaign of the week: Katfromfinance x Carolina Herrera
📝 Pick of the day
PMG Acquires Digital Voices Influencer Marketing Agency
Influencer Marketing Agency Digital Voices announced that it has been acquired by PMG.
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↗ Trending
What's hot on Hello Partner right now
Lessons We Should Take From Emily in Paris Season 5, From Real Marketing Experts
Marketing whiz or plot armour? Here are the lessons we should take from Emily in Paris season 5, told by real marketing experts.
Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.
Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.
Influencer Careers Are Changing: Here’s What Creators and Agents Need to Know About Staying Employable for the Long Haul
So what does sustainable employment look like when your ‘employer’ is… the algorithm?
By Murphy Hopkins-Hubbard
Creators as Conversion Engines for Brands: What Will Drive the Performance in 2026
It all starts with basics.
By Yana Sirenko
✨ Campaign of the week: Katfromfinance x Carolina Herrera
If you haven't seen Katfromfinance's most recent drama, you NEED to get on TikTok now.
Kat is a creator known for posting her bold, creative outfits that she wears to the office. Unfortunately, she was recently hit by a car. Did that stop her from posting OOTDs? ...no.
In fact, she's started posting a new series titled "What I would wear if I weren't hit by a car."
She seamlessly partnered with Carolina Herrera perfume, and I had NO idea the video was even an ad when it came up on my For You page. Honestly, a genius opportunist chance.
👀 Algowatch: Following in Australia's footsteps
France is currently drafting a social media ban for users under 15 years old. There's an interesting global tide turning right now! 🌍
💭 Thursday thoughts
I learnt a terribly sad fact about January babies this week.
- 36% of January-born adults now abandon their birthdays
- One in five have never had a birthday party in adulthood!
What the actual??
If that's often your case, here's a treat for you: Madrí has launched the January Birthday Bar Tab - offering anyone born in Jan a free Madrí Excepcional 0.0% or 4.6% beer for themselves and a friend. Redeem it here and happy birthday to all you poor January babies!
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
