Happy Tuesday! For the final time in 2025...
What a year it's been. From reckonings with browser extensions, to the serious rise of AI search, to record wins over Cyber Weekend for affiliate.
Here at Hello Partner, we'd like to extend a warm thank you to everyone who subscribes and supports all we do here. Whether you joined us in Miami, came to the London show, or just check in on the weekly news, we'd be nowhere without the support of this terrific community.
It's been a fantastic year. We hope you enjoy your holidays. Here's to an even better 2026.
Now, on with the news.
In today's newsletter:
- Pick of the day: How agencies are managing affiliate chaos
- Trending: Pinterest acquires tvScientific; and a landmark year for Sage
- Top Tip of the Week: Remember to rest over the holidays
Pick of the day
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Today, affiliate marketing is full of challenges, from proving incrementality, to navigating attribution, to understanding the role of AI.
At PI LIVE Europe, agency leaders from OMD, Acceleration Partners, and Silverbean came together to tackle these questions head-on.
They share insights from the frontline, explore how agencies collaborate, make sense of complex data, and help clients make better decisions.
Trending
What's hot on Hello Partner right now
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
How CLO is Solving the Incrementality Debate
We put CLOs under the microscope, inviting experts from across the ecosystem to debate their true value, challenges, and future.
Last-Minute Shoppers Fuel ÂŁ3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
Tip of the Week
Stay at the top of your game
Remember to get some proper rest over the holiday period.
Recent data from the Movchan Agency showed that 54% of individuals continue to work while on vacation or holiday.
While this might seem harmless and productive, just keeping on top of things; it is more likely detrimental to overall energy levels and could lead to burnout.
According to Stagwell, 75% of employees report improved mental & physical health after fully switching off over the holidays, and 46% report boosts in productivity upon returning to work.
So, enjoy the vacation, whatever you're up to, and be sure to give yourself a real break. See you in the new year!
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
