Tracking is no longer just a technical issue, it’s a strategic battleground.
Between unreliable analytics platforms, complex attribution paths, and rising legal scrutiny, marketers face growing pressure to justify performance with clarity.
This unique session puts brands at the forefront, to unpack why tracking remains broken for many affiliate teams, and what can actually be done to fix it.
We explore the evolution from GA4 to more advanced attribution tools, the growing role of BI teams, and how advertiser-side realities like legal, compliance, and internal politics are slowing progress.
