🇪🇺 X Fined €120M For Violations Against The Creator Economy

Happy Thursday, and welcome back to Influencer Insider! Are you feeling Christmassy yet?

This week, X has been fined a whopping €120m for violations in the creator economy found by the European Commission. What did X do? Keep scrolling to find out.

In other news, InStyle has launched my favourite influencer campaign of the year. Reality TV is SO back. 10/10 work, guys. 🌟

Also, I'm currently building a State of the Creator Economy Report, and I'm looking for responses from brands, agencies, talent managers and creators. Please could you help a girl out and give me 3 minutes of your time to fill out your correlating survey! 🙏

By participating, you'll get guaranteed early access to the report, AND be entered into the prize draw to win a £100 Amazon voucher!! And let's be honest, we'll all need that money in January.

Onto the news. 💋

In today's newsletter:

• Pick of the day: EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
• Trending: What Will Be the Key to Influencer Marketing in Europe in 2026?
• Campaign of the week: InStyle's Intern TikTok series

📝 Pick of the day

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What were the violations, and what does this mean for the creator economy? Click to find out more.

↗ Trending

What's hot on Hello Partner right now

What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.

Powering Change - Introducing The Creator Economy's Next Phase
Joined by those leading the charge, Scott Guthrie, Alison Lomax and Kim Butler will unpack what the next phase looks like and how the UK can lead the way in building a sustainable, professional creator economy.

“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.

Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

✨ Campaign of the week: InStyle's Intern TikTok series

InStyle has made one of my favourite influencer campaigns of the year. 👑

Reality shows were a staple of the 2000s: Keeping Up With the Kardashians, Real Housewives, Made in Chelsea.

In an era where nostalgia is being used as a viral marketing tool, InStyle is at the forefront of that with its new iconic TikTok campaign! ✨

In this edition of SoFire’s Hot Campaigns, we’re examining a TikTok series that has perfectly captured its target audience, utilises influencers for their own unique flair, and is filled with fun and authenticity.

👀 Algowatch: TikTok feeds

A double whammy this week: TikTok is firstly introducing a Nearby feed to display content close to you, and secondly launching Shared Feeds with your pals in the DMs so you can both laugh at the same vids. That'll save you accidentally sending your bestie the same video they sent you 6 hours before.

💭 Thursday thoughts

I'm running low on thoughts as it nears the end of 2025. What's going on your 2026 vision board this year? This year I completed mine in March: get a new job, move out, book a gals' holiday, start getting biab nails and take up yoga. What a slay indeed.

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Until next time x

Sofia Aira Journalist Email me Connect with me on LinkedIn