Happy Tuesday!
Give yourself a pat on the back, relax, exhale... You survived Black Friday!
From what we've heard so far, it was a strong year for affiliate marketing. We will be gathering actual data on this soon.
But the hard part's over. Now, just sit back and plan your karaoke tunes for the Office Party, or think about how much food you can stack onto a plate.
And don't forget to take advantage of our Black Friday offer, which will end at 11.59 PM (GMT) today. Full Partner+ access for a year, for just £96.
You can sign up at the discounted price here.
Now, on with the news.
In today's newsletter:
- Pick of the day: ZeroClick Founder Ryan Hudson AMA
- Trending: Lessons on affiliate retention, and the 'real problem' with browser extensions
- Top Tip of the Week: Investigate sudden performance drops on listicles
Pick of the day
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
In our first Affiliate AMA, we spoke to Ryan Hudson, Founder of ZeroClick.
Ryan is a figure perennially on the boundary of affiliate and digital marketing, whether that be innovating the browser extension model with Honey, or the adblocker format with Pie, to now pursuing his ambitious mission to build the monetisation layer for LLMs.
In this interview, Ryan gives his thoughts on everything from:
🔸 what OpenAI's ad model could look like
🔸 where affiliate fits into LLMs
🔸 to why we need to move beyond last-click
and more...
Trending
What's hot on Hello Partner right now
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Tip of the Week
Stay at the top of your game
Agnė Žukauskaitė, Founder of Affilitique, shared a great reminder this week: when performance suddenly nosedives, be vigilant in your checks.
Her team saw a top-ranking brand in a paid listicle drop from a 10%+ CR to under 3%. Tech, tracking, and landing pages were all clean, yet the numbers were tanking.
They uncovered bot traffic coming from a region the affiliate didn’t even operate in, pulling down conversion rates just enough to knock the brand off the top spot.
When something looks 'off,' go to the click report. Sudden traffic from unfamiliar locations, odd spikes, or behaviour that doesn’t match user patterns can signal competitive interference.
Listicles are high-stakes. Treat unexpected drops as a data investigation, not an internal fault.
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
