Don’t Go! Redefining Affiliate’s Role in Retention

 Affiliate has traditionally been all about acquisition, but with rising churn and tougher competition, brands are thinking more seriously about what happens after the conversion.

Particularly at this time, just after Black Friday, affiliate marketing needs to prove that it's more than a bottom-funnel rush strategy.

As subscription models grow and customer loyalty becomes harder to earn, can affiliate play a role in keeping customers too?

This session explores how retention fits into the performance mix, from choosing the right partners and reward models, to building stickier post-purchase journeys.