💰 Are Creators Earning More in 2025? I Asked Them!

Welcome back to Influencer Insider!

First things first, I have to tell you about our BLACK FRIDAY DEAL. Partner+ is currently 20% off annual subscriptions, slashing the price down from £120 a year to £96. That's double digits!

We're starting to release CreatorFest and PI LIVE sessions onto OnDemand+, so don't miss your chance to get a banging discount. Main Stage Tuesdays and Creator Stage Thursdays will now become a regular occurrence.

Don't forget you can still enjoy two of our best CreatorFest sessions FREE of charge on the CreatorFest Collective!

Also, you'll get exclusive access to my brand new investigation into creator pay rates, which I've been working very very hard on over the past month.

Onto the news. 💋

In today's newsletter:

• Pick of the day: Once and for All, Are Creators Really Earning More in 2025? Here’s What the Data Shows
• Trending: Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live
• Campaign of the week: rhode x Hailey Bieber's bday

📝 Pick of the day

Once and for All, Are Creators Really Earning More in 2025? Here’s What the Data Shows
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?

“Five years ago, we'd make between $7–10k for a YouTube inclusion; the last one we did was $800,” lifestyle creator Stef Michalak says. Rates, he argues, are now “increasingly polarised.” Top-tier creators charge more than ever, while mid-tier and nano creators are pushed toward affiliate or performance-based models.

I've spent the past month investigating pay rates from agencies, creators and creator economy experts. What I found was... interesting to say the least. Read the full article for facts, numbers and everything you need to know about £££.

↗ Trending

What's hot on Hello Partner right now

Rakuten Advertising's Nick Fletcher on Transparency, AI and the Future of Affiliate at PI Live
Day one of PI Live kicked off with strong energy, and Rakuten Advertising’s Nick Fletcher captured the mood perfectly.

I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

✨ Campaign of the week: rhode x Hailey Bieber's bday

Hailey Bieber celebrated 29 with a huge rhode skin birthday party in Palm Springs. It was aesthetic of course, and had a lot of influencers on the guest list.

Hailey is the queen of trends, so it was no surprise her rhode birthday event was stunning.

It's one of those events that solidifies rhode as one of the it-girl beauty brands. Community building, aesthetics and influencers are all a recipe for a successful business.

👀 Algowatch: Link in Reel

Instagram and Facebook will now let you add links directly into your Reels, but there's a catch: you must pay for Meta Verified.

Check out the most recent list of social media updates here.

💭 Thursday thoughts

Birthday update: thank you for the all of the lovely wishes on LinkedIn. I very much enjoyed claiming all of my free goodies. What's a celebration without taking advantage of Capitalism?

A special thank you to Crosta Mollica for sending me some lovely pizzas from their new range and a very generously sized tote bag. 🍕

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Until next time x

Sofia Aira Journalist Email me Connect with me on LinkedIn