Welcome to Influencer Insider!
It's November, which means it's officially CHRISTMAS 🎄 I'm just kidding. Although Mariah Carey wasn't in her new defrosting TikTok video with over 100 million views so far (that means 1 in 100 people across the world have to admit that it's tiiiiime!!)
We've had some exciting news this week, with PayPal becoming the first wallet inside ChatGPT, the Influencer Marketing Trade Body launching a brand new committee and putting creators at the heart of marketing with Mark Murray Jones from OMD, who we caught up with at CreatorFest in October.
Let's get into it. 🕺
In today's newsletter:
- Pick of the day: SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
- Trending: Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
- Campaign of the week: Haley Baylee x Sephora x Valentino Beauty
📝 Pick of the day
SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
Bye, Christmas adverts. Hello Mariah Carey's TikToks, which the whole world has seen grow.
It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year. See how man flames I gave this HOT campaign. 🔥
↗ Trending
What's hot on Hello Partner right now
Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.
IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Algowatch: October Social Media Updates
Here's a rundown of all the most important social media updates you need to know from October.
PayPal Becomes the First Payments Wallet Inside ChatGPT
PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.
Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
How to Get the Most Out of Your Influencer Marketing Strategy
Big ideas are great; but what is ultimately going to define you as a marketer is how you implement and execute a campaign strategy.
The AI Takeover of TikTok and Meta
For the first time, creators are competing not just with each other, but with machines.
Influence Meets Impact
The rise of purpose-led campaigns, and how brands and creators can drive social good together.
✨ Campaign of the week: Haley Baylee x Sephora x Valentino Beauty
Sephora are having a truly brilliant marketing week.
After transforming the Mariah Carey defrosting video into a high-production partnership, they teamed up with influencer legend Haley Baylee, who is known for her lavish lifestyle and funny content.
She made a classic skit that felt so her, matching perfumes to different types of girls, with a nod to Valentino Beauty.
A great example of letting an influencer take the reins on a partnership that matches their vibe perfectly.
👀 Algowatch: Reels
Instagram is testing making Reels the main feed, but it'll be an opt-in only.
Check out the list of October social media updates here.
💭 Thursday thoughts
This week's Thursday thought comes from Reddit.
Let's start having some adult goals and dreams. It's never too late!
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Location: Los Angeles, CA, USA
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Until next time x
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
