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Happy Wednesday!
Here at Hello Partner Towers, we are very excited.
It is PI LIVE Europe next week.
We've got an incredible show lined up, and it's set to be an unforgettable week.
Time is quickly running out to pick up your pass. If you're ready to hop down from the fence, you can grab one of the last remaining here 😉
One thing I am particularly looking forward to is the Hero100 celebration mixer, and that means it's a good time to announce:
The Hero100 2025 list is now live.
Find out more below.
Now, on with the news!
In today's newsletter:
- Pick of the day: PayPal Honey's AI search integration
- Trending: Why events-based tracking will strengthen your affiliate programme
- Top Tip of the Week: Don't fall for LLM spam tactics
With integrated solutions for lead tracking, call routing, compliance, fraud prevention, email, SMS, accounting, and more, Phonexa gives marketers full visibility and control—all in one place.
The Phonexa Suite includes:
LMS Sync – Lead Tracking & Distribution
Call Logic – Call Attribution, Routing & AI Agents
iClear – User Verification & Fraud Prevention
iClaim – Compliance & Consent Management
E-Delivery – Email & SMS Marketing
Lynx – Click Tracking
HitMetrix – Conversion Rate Optimisation
Books360 – Automated Accounting
CloudPBX – Cloud Phone System
Opt-Intel – Suppression List Management
Find the Phonexa team at stand 38 at PI LIVE Europe 2025 to see how their automation and data intelligence drive measurable growth.
Pick of the day
PayPal Honey Brings Its Deals to AI Search, Starting with ChatGPT
A PayPal spokesperson has told Hello Partner how Honey’s new AI integration will surface product links and offers right on top of LLM conversations.
The integration is a smart move for an affiliate; they optimise AI search without having to battle it out in the answers themselves for visibility.
It also provides Honey with a great deal of insight into GEO data regarding advertiser visibility and conversions in LLMs – a powerful position to be in.
Trending
What's hot on Hello Partner right now
Why Events-Based Tracking Will Strengthen Your Affiliate Programme
More transparency, more trust, more investment.
Too often, the only data affiliates receive is whether they converted or not. “It’s a bit like asking someone to navigate a city with a map that only shows the final destination, none of the optional routes,” says Sage's Alexander Feist.
He explains why sharing more data, and rewarding partners earlier on, helps to build trust, enthusiasm, investment, and results for a more robust, forward-thinking affiliate programme.
Adtraction Strengthens UK Presence with Acquisition of Affiliate Future
The consolidation will begin from November, helping Adtraction build its presence in the UK, and connecting Affiliate Future's clients to the wider European market.
Perplexity Pauses Ads, Doubles Down on Publishers, and Sam Altman Considers Affiliate Marketing
New gestures from major AI companies point to good things for affiliate marketing.
Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford
At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.
Hero100 2025
Hero100 2025 is Here
The wait is over. The people have voted.
Our annual celebration of the people powering affiliate, performance, and creator marketing is live.
This year, we’re recognising 100 Partnership Heroes who are shaping the future of the industry with innovation, creativity, and unmatched partnership expertise.
Discover the trailblazers, rising stars, and seasoned leaders who are making waves and inspiring the community. See the list below, and help us celebrate the individuals doing tremendous work in the space right now.
Tip of the Week
Stay at the top of your game
This week’s top tip comes from Cristy Garcia, CMO at impact.com.
In a recent post, she reminds us that marketing isn’t about shortcuts; it’s about connecting with people, not machines.
Cristy called out the idea of creating “spam for LLMs” to get more mentions, noting that while such hacks might give a short-term boost, they erode trust and authenticity.
She draws a parallel to the SEO keyword-stuffing era: it worked for a moment, but audiences and algorithms quickly caught on.
Take a smarter approach. Collaborate with real partners, creators, and affiliates who already have credibility with your audience. True influence and authentic content come from real people, and that’s also the content LLMs actually learn from.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
