Podcasting has been one of the largest industry growths we've seen in the last decade. And in the US, 52% of women are tuning in. However, today, 80% of the UK’s top 10 podcasts on Spotify are hosted solely by men, and just 20% include a female host or co-host. The podcast gender gap is real, and has an impact on the creator economy as we know it.
Despite women controlling an increasing share of consumer spending and representing a core demographic for brand advertisers, female creators remain significantly underrepresented across the podcasting landscape.
The HUGE blind spot in the creator economy
The creator economy is now worth over $250 billion globally, and brands are spending more than ever on creator partnerships. Podcasting, once a niche medium, is now a mainstream format with immense staying power. Long-form, personality-driven content is one of the most trusted forms of media, especially among younger audiences.
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