On October 23rd, CreatorFest Europe will return for its second takeover of Old Billingsgate in London. Attendees are spoiled for choice when it comes to sessions this time, with industry leaders, influencers and brands catering to all demographics.
But for those whose audience is primarily Gen Z, some sessions stand out as absolute must-attends. Gen Z cares about authenticity, purpose, cultural impact, and ownership. With that in mind, here are the top CreatorFest sessions to keep on your radar.
Productivity Meets Purpose – Grace Beverley’s Blueprint for Brand Building
Grace Beverley, a Gen Z entrepreneur and founder of TALA and Shreddy, built her career on authenticity and purpose-driven business models. This session dives into how brands can thrive by prioritising genuine engagement and long-term community growth. For Gen Z, who are often sceptical of glossy branding, Beverley’s approach offers a playbook for staying real while scaling.
Slop vs. Substance – Is Creator Content Key to Breaking the AI Feedback Loop?
In an era of generative AI, a lot of online content risks becoming formulaic and shallow. This discussion tackles how authentic creator content can cut through the algorithmic “slop” and restore cultural originality. Gen Z, who are hyper-aware of algorithms and crave creativity, will find this conversation both timely and essential.
Monetisation Masterclass: How Creators ACTUALLY Make Money
Transparency is key for Gen Z, and this session promises just that. Hosted by Jade Beason, it unpacks the real ways creators generate income from brand deals to creator funds and might even reveal specific earnings figures. For up-and-coming Gen Z creators, this practical insight into financial empowerment is invaluable.
From Online to IRL: Why Community Ownership Matters More Than Ever
Community has always been core to Gen Z, but this generation craves a connection that goes beyond phone screens. Millie Gooch of Sober Girl Society will explore how creators can build communities that thrive both online and in real life. This session speaks directly to Gen Z’s desire for belonging and shared purpose.
Unfollow the Crowd. It's Time to Build Your Personal Brand.
With creators like Justin Girdler, Matt Adlard, and Abigail Foster, this panel focuses on setting boundaries and owning your personal brand. Gen Z creators are increasingly selective about partnerships, valuing control and alignment with their values. This session empowers them to say no and to build careers on their own terms.
Why these sessions matter for Gen Z
Across these highlights, a clear theme emerges: Gen Z demands authenticity, agency, and community. They’re a generation reshaping culture, seeking meaningful connections, and demanding transparency in how creators make money. We hope Gen Z, and those with Gen Z audiences, make the most of their CreatorFest experience.
These fantastic speakers are offering a roadmap to understanding and empowering the next generation of creators.
Get your pass here.
