Happy Tuesday!
Last week, we celebrated industry excellence and success at the Global Influencer Marketing Awards. You can check out an overview of the winners below, and stay tuned for in-depth case studies on the way.
In affiliate world, Big AI continues to conjure questions. Some commentators feel doomy about it, others see opportunity. You can learn more about that in our top story.
Also, take a look at our Agency Wins and Market Movers segments for a wide lens look at all M&A activity and new business wins.
On with the news!
In today's newsletter:
- Pick of the day: OpenAI caused a splash in digital marketing world with its latest announcement
- Trending: This month's major agency wins; and notable M&A activity
- Top Tip of the Week: Why you're seeing old LinkedIn posts
If you're heading to PI LIVE Europe this year, consider extending your trip by one day to join us at CreatorFest too.
There's already a plethora of major brands on board, big agencies, and notable creators too.
What's more, we have a cutting-edge agenda, providing you with lessons and insights you won't find anywhere else. These were built around the specific theme of rising professionalism in the industry, which you can learn more about in the article below.
You can view the first wave of the agenda here, and grab your pass here. Don't miss out on an excellent opportunity to accelerate your influencer and creator marketing game at CreatorFest.
Pick of the day
OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Trending
What's hot on Hello Partner right now
Agency Wins: Assembly Global Wins Hyatt Affiliate Business
Major wins from the past month.
Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion
Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
First Look at the CreatorFest 2025 Agenda
Curated insights for an increasingly professional and fast-evolving creator economy.
A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy
Find out who took home the trophies at last night's dazzling ceremony.
Tip of the Week
Stay at the top of your game
If your LinkedIn feed has been dominated by older posts lately, there’s a reason. LinkedIn confirmed to Business Insider that it recently updated its algorithm to prioritise relevance over recency.
Rolled out in mid-June, the change means the platform now surfaces content it believes is professionally valuable, such as job changes or industry insights from close connections, regardless of when it was posted.
The updated algorithm focuses on:
- Your engagement history
- The importance of your relationship to the poster
- The author’s perceived domain expertise
If you'd rather see newer posts first, you can manually switch to a chronological feed:
Settings > Account preferences > Feed preferences > Most recent posts
LinkedIn says the mix will continue to evolve. For now, it’s prioritising perceived relevance over timeliness.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
