It's officially summer! We hope you're having a great week.
In today’s edition of Influencer Insider, we have a lot of exciting news to get to.
LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.
Taylor Swift finally bought her masters, which was a great win for me because it meant I can listen to her first six albums guilt-free. There's also a valuable lesson in brand ownership to be learnt, which you can read all about on our website.
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In today's newsletter:
- Pick of the day: LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
- Trending: Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
- Campaign of the week: Oreo x Selena Gomez
📝 Pick of the day
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
↗ Trending
What's hot on Hello Partner right now
Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership
Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
Algowatch: May Social Media Updates
Stay ahead of the curve and check out all the social media algorithm updates that took place in May.
E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know
Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.
✨ Campaign of the week: Oreo x Selena Gomez
This week, Oreo teamed up with Selena Gomez to launch a very personal limited edition cookie flavour.
The cookie was inspired by her childhood love for horchata, a traditional Mexican drink.
On top of that, she designed each of the 6 cookie patterns herself, including one that spells out Selenators.
It's not just an influencer collab, it's a social win too. A portion of the proceeds will be donated to the Rare Impact Fund, Selena's own mental health charity.
👀 Algowatch: YouTube Engagement Leaderboard
YouTube is reportedly testing an engagement leaderboard for livestreams. How exciting!
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💭 Thursday thoughts
Most of us spend our lives surrounded by trees and plants that we can't even name. It made me realise that I walk past this tree almost every day and I still don't know what it's called (if you'd like to LinkedIn message me and let me know, I'd be eternally grateful).
So, consider this your daily reminder to stop and appreciate the world around you.
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