Welcome to the last Influencer Insider of May. If you're like me, you've been trying to catch the sun between horrendous rain and wind here in the UK.

This week, we shared the exciting news about the Influencer Marketing Trade Body, had a blast at The Podcast Show 2025, and reminisced on a pretty iconic Domino's Pizza campaign. It's going to be a fun newsletter!

🎉
CreatorFest is back for 2025 as Europe's ultimate creator economy event!

Join CreatorFest Europe, where brands, creators, agencies, and tech leaders come together to shape the future of influencer marketing, brand partnerships, and creator-led media.

Get your passes here.

In today's newsletter:

  • Pick of the day: Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility
  • Trending: “One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
  • Campaign of the week: Domino's Paving for Pizza

📝 Pick of the day

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

Read all about the move including exclusive quotes from the VaynerMedia and IMTB team.


What's hot on Hello Partner right now

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands
“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia
As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

How Creators Are Redefining Entertainment: Insights from Industry Veterans
Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event
CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.


✨ Campaign of the week: Domino's Paving for Pizza

This 2018 Domino's Pizza campaign was a stroke of genius and relatability for its customers.

It might be old, but it recently came across my LinkedIn feed and is still as relevant today as it was seven years ago.

Frustrated with the terrible state of roads, Domino's decided to fill in potholes across all 50 states in the US. They documented the entire journey on their Paving for Pizza website.

Hilarious, simple, and actually helpful. They probably saved themselves money in the long run from having to replace their delivery car's tyres.


👀 Algowatch: LinkedIn video tab

LinkedIn is currently testing a new video tab.

The new in-app tab which will feature carousels, instead of the For You-esque scroll it currently has.


🎙️
PI LIVE Europe tickets are on sale now!

Hosted by Hello Partner, PI LIVE Europe is the go-to event for anyone serious about performance marketing.

It’s where ambitious brands, publishers, and next-gen tech come together to talk affiliate, influencer, and partnership marketing – and actually make stuff happen.

💭 Thursday thoughts

This week Mollie and I attended The Podcast Show 2025 and had an amazing time!

While we were walking around the stalls (and collecting many freebies), we met some amazing industry professionals, and despite neither of us being podcasters, we got something very exciting booked in.

That leads me to the Thursday thought of the week: Look for opportunity everywhere!


👩‍💻 Jobs Board

Advertise your job openings for free with Hello Partner.

🇬🇧
Job role: Paid Social (Digital) Marketing Manager
Company: Lego
Location: London, UK
🇺🇸
Job role: Communications Manager - Music & Lifestyle
Company: Rockstar Games
Location: New York, USA
🇬🇧
Job role: Social Media Manager
Company: The Goat Agency
Location: London, UK

Get your company in front of 6,000+ affiliate & performance marketers by sponsoring this newsletter!

Browse our full media kit for a range of activations across Hello Partner.


Share this post