Happy Tuesday!
It's the first of April – otherwise known as April Fools' Day.
The holiday is a favourite among marketers – but it can also lead to some spectacular fails.
Do you remember Google's mic drop email feature from April Fools' 2016? The cheeky GIF infuriated users and even led to some job losses. Safe to say, the joke did not land. Treat this day with caution!
Now, on with the news.
In today's newsletter:
- Pick of the day: Adam Ross, CEO of Awin, discusses CPI
- Trending: Honey co-founder responds to MegaLag video
- Top Tip of the Week: Will GPT become an affiliate publisher?
Pick of the day
“We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms
Adam Ross sat down with Hello Partner for a long interview on Awin's CPI and its progress since its announcement back in October.
He discusses the challenges, successes, and journey with the CPI so far, as well as reactions from other networks.
This week, the PI LIVE USA event app will be launching.
Ensure you have your pass so you can get ahead and book those valuable meetings from the jump.
Bookings will also open for the afterparty and networking mixers. Make sure you hop into those as well.
Sign up to our PI LIVE mailers to stay ahead of the crowd and secure your passes now.
Trending
What's hot on Hello Partner right now
Agency Wins: MG OMD Secures Increased Investment from Two Major Brands
Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.
Honey Co-Founder Responds to Backlash in Reddit AMA
Now working on his new venture Pie, the co-founder defended his former company in a long post.
“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI
Insights from Rakuten Advertising's Dealmaker.
“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1
The industry is moving into new waters, bringing challenges and opportunities.
Tip of the Week
Stay at the top of your game
In a recent interview, Sam Altman floated the idea of using affiliate links for GPT-referred product sales. If OpenAI moves forward with this, we could feasibly see AI models acting as affiliate publishers. But what does that mean for brands?
An AI-driven affiliate model could reshape product discovery, with recommendations happening in real-time through conversation rather than static content.
For advertisers and agencies, this is something to keep an eye on. If we want to talk about full-funnel affiliate marketing, LLMs could achieve exactly that, guiding users from discovery to conversion in a streamlined, hyper-personalised way.
However, this could also be extremely damaging to the publisher ecosystem overall.
If AI-driven referrals take off, will traditional affiliates struggle to compete? These are the questions the industry will need to consider as AI’s role in performance marketing evolves.
We are still keen to collect more responses around Pie's proposed standardisation of a stand down method among publishers.
Fill out the very short survey below to help us gather data on this pressing topic.
Affiliate Geoguessr
Did you figure out last week's location?
If you guessed it was the site of the Amazon office that launched Amazon Associates, you would be correct.
One of the crucial launchpads for affiliate marketing.
Below is this week's location.
Can you determine its significance?
JW Marriott Grosvenor House, London, UK
Amusing Affiliates
Jobs
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Browse our full media kit for a range of activations across Hello Partner.
Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
