Happy Tuesday!
This month, beavers were introduced back into the wilds of England to help restore the natural ecosystems. This has nothing to do with performance or affiliate marketing, but the video of the beavers will certainly improve your day.
Their tentative first steps into the Dorset waters remind us of how we will feel stepping into the pools and ocean water of Florida in just a month's time – all with the satisfaction of a good day's work too.
You can join us – PI LIVE USA passes will be increasing in price tomorrow, so secure yours now.
Now, on with the news!
In today's newsletter:
- Pick of the day: The big GA4 debate.
- Trending: Industry reacts to Google's browser extension update.
- Top Tip of the Week: Perplexity's traffic referral is volatile
Pick of the day
“Google Is No Friend of Affiliate Marketing” The Big GA4 Debate
Does affiliate marketing have a measurement problem?
A preview of our upcoming debate at PI LIVE USA next month. Brook Schaaf, Tom Rathbone, and Lacie Thompson share their strong views on Google's troubled relationship with affiliate marketing.
We will be launching nominations for our first Top 30 list of the year this week.
If you're interested in sponsoring this list and learning more about what that includes, please reach out to: sol.wilkinson@hellopartner.com
Trending
What's hot on Hello Partner right now
Google Introduces New Rules for Affiliate Browser Extensions
It states that browser extensions must not inject affiliate links if they are not providing a deal or offer to the user.
We’re Heading to Rakuten Advertising Dealmaker
A stacked agenda, terrific networking opportunities, and renowned lunches – this year's Dealmaker is set to be a winner.
Affiliate Industry Reacts to Google’s New Browser Extension Policy
Networks and platforms appear largely supportive of the new initiative.
How Will Google’s AI Mode Be Tracked?
Glenn Gabe shared some useful predictions about the ways marketers may be able to measure performance via Google’s AI Mode.
Prices for PI LIVE and IMS USA passes increase tomorrow at 11:59 PM EST.
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Don't forget – one pass grants you access to both shows.
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Tip of the Week
Stay at the top of your game
If you’re tracking your brand’s visibility in AI search, brace yourself – Perplexity’s rankings are wildly volatile.
SEO expert Malte Landwehr noted that in under 30 days, one brand jumped from 5% visibility to 80%, while another crashed from 45% to 0%.
Meanwhile, ChatGPT Search shows much more stability. The cause? It could be Perplexity’s source selection or a higher temperature setting in its model.
The takeaway: If you’re relying on AI search traffic, monitor performance across multiple models. What works one day might not the next.
Pie proposed that the industry utilise the afsrc=1 parameter as a unified method of standing down.
We are collecting opinion on this to determine whether the desire is there across the industry to make this change.
Please complete this quick survey to help us figure this out. We really appreciate it!
Affiliate Geoguessr
Did you crack last week's location?
If you guessed it was the site of the very first CJ office in Santa Barbara, you would be correct.
Hallowed ground in affiliate marketing.
Below is this week's location.
Can you determine its significance?
Hyatt Regency Miami, 400 SE 2nd St, Miami, FL 33131, United States
Amusing Affiliates
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
