Happy Tuesday!

Today, we are exactly eight weeks away from PI LIVE USA. Be sure to reserve your space if you have not done that yet. We hope to see you there. On the beach. With a cocktail. Living your best life in affiliate.

Ahh...

Anyway, time to stop fantasising. We'll see you there proper in two months.

Now, let's get on with the news.


In today's newsletter:

  • Pick of the day: New data and research on SEO and AI search engines.
  • Trending: Reddit introduces paywalls and the APMA calls out to the industry.
  • Top Tip of the Week: Easy affiliate recruitment hack.

Pick of the day

Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers

Google’s 2024 search updates have left affiliate marketers navigating a new reality. As AI transforms rankings and UGC sites soar, traditional publishers struggle.

With Google’s tighter spam policies and evolving algorithms, affiliate marketers must adjust to a rapidly evolving environment. Here’s what these shifts mean for the future of SEO in 2025.


What's hot on Hello Partner right now

Reddit Plans to Introduce Paywalls and Marketplace
Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising.

A Message From the APMA
The APMA has big plans for the year ahead, but it needs your help.

IMS USA: First Wave Agenda Launch is Here!
Browse the sessions we have in store this year.

PI LIVE Europe 2025 – Make Every Connection Count
Exciting new benefits include a Hosted Meetings Programme and an AI-powered personalised app.


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Keep your eyes peeled
Next week, we'll be announcing a new wave of speakers for PI LIVE and IMS USA.

Beat the winter blues by giving yourself something to look forward to – a week of productive networking in the sunny haven of Hollywood, Florida.

Grab your pass to PI LIVE USA and IMS USA now.

Tip of the Week

Stay at the top of your game

This week's Top Tip arrives via a LinkedIn post from Khizar Lathiya.

Finding quality affiliates doesn’t necessarily require expensive tools. You just need a strategic approach.

Google search operators can help identify potential partners already engaged in affiliate marketing:

"This post may contain affiliate links" + [your niche] – Uncovers bloggers actively monetising their content.

[Your niche] + "competitor brand" + "vs" + "review" – Highlights comparison articles where your brand should be featured.

"Things you need" + [your niche] + "commission" – Identifies creators looking for new affiliate opportunities.

Just a few free and easy ways to seek out new partners and monitor competition.


Amusing Affiliates

Credit: John Coulson

Jobs

🇬🇧
Job role: SEO Manager - Affiliates
Company: Telegraph
Location: London, UK

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Until next time,

Sol Wilkinson
Journalist
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