This year could be a crucial one for affiliate marketing. It’s only February, and already so much has happened.
Old ways of understanding the channel are becoming outmoded.
Old ways of measuring the channel are being questioned.
The usual territories of affiliate marketing are shaking up too, due to Big Tech shifts and changing consumer behaviour.
It seems as though we are on the brink of unlocking a new era in affiliate marketing – one that more fairly attributes partners, more accurately targets audiences, and drives greater sales.
Time-tested tactics are being rethought, and new approaches are emerging to build longer-lasting value.
At PI LIVE USA, our agenda has been carefully crafted to address the industry’s burning issues and best practices for a more rewarding future.
We’ll be assembling some of the brightest minds and biggest rockstars in the space to navigate these challenges and open the gates to a new road for affiliate marketing.
What’s on this year
You can browse the first wave of our agenda launch here.
As a taster, here are some of the sessions we have planned.
What is the Answer to the GA4 Question?
With GA4 misattributing up to 13% of affiliate orders and conflicting data between platforms, is it still a reliable tool for measuring affiliate performance? In this session, our panelists will unpack GA4’s challenges, explore alternatives, and discuss how brands can better track incremental value and full-funnel partnerships to build a more accurate picture of the affiliate channel.
Key questions we’ll tackle:
- Why does GA4 underreport affiliate performance, and how can brands fix it?
- How can data discrepancies between GA4 and affiliate platforms be resolved?
- Is Media Mix Modeling (MMM) a better alternative to GA4?
- What data should brands share with publishers to build stronger partnerships?
A CheatSheet for the Lead Generation Maze: How to Properly Leverage First Party Data
As brands face increasing pressure to rely on first-party data, those that succeed are mastering personalised, 1:1 customer relationships to maximize LTV. This session will equip you with the tools to refine your lead generation strategy, strengthen your value proposition, and navigate data-driven success.
What Makes 2025 the Year for Affiliates to Adapt or Fall Behind?
In 2025, affiliate marketing must evolve to meet the demands of informed, mobile-first, and ethically driven consumers. This session will explore how affiliates can leverage transparency, sustainability, and personalisation to create authentic, high-value experiences that resonate with today’s discerning audience.
Join the conversation
Make your voice heard at PI LIVE USA this year. We’ll be gathering to work through these problems together and set the sails right for affiliate marketing’s future.
There are also numerous networking opportunities and a chance to let your hair down and party with your peers in glamorous Hollywood, Florida.
We hope to see you there. Secure your pass now here.
