Together with:
Happy Tuesday! We've not had a week this dramatic in affiliate marketing since site reputation abuse first started impacting coupon sites back in May. Its second coming has been even more of a reckoning, as content affiliates and product reviews have also been targeted, including the gigantic monopoly of Forbes Marketplace.
Already, eagle-eyed SEO experts have noticed that niche D2C sites – and some niche affiliates – are replacing these news giants at the top spots of search results.
It's been a week that will go down in affiliate marketing history and you can read our coverage below.
Let's get on with the news!
Semrush is your secret weapon—a trusted platform for SEO, PPC, content marketing, and social media tracking. It’s everything you need to dominate search rankings and grow your online presence. This Black Friday, they’re offering a free SEO consultation with an expert (valued at $300) when you purchase 1 month of Semrush Pro.
It’s a limited-time deal, so don’t miss out. Sign up for Semrush today to supercharge your affiliate programme and claim your free consultation.
Disclosure: This is a paid placement.
In today's newsletter:
- Pick of the day: Google update topples Forbes, CNN, and others' affiliate sites
- Trending: The APMA responds to site reputation abuse and US niche sites are now outperforming large affiliate sites
- Top Tip of the Week: 25% discounts are most alluring for shoppers
Pick of the day
Forbes, CNN & WSJ Affiliate Pages Collapse As Google Rolls Out Site Reputation Abuse Update
Round two of Google’s site reputation abuse manual actions have been even more dramatic than the first. As Google Search becomes a more confusing and chaotic place, should affiliates be looking to the East?
Trending
What's hot on Hello Partner right now
US Niche Sites Outshine News Giants After Google Updates
Large affiliate publishers have disappeared from the SERPs, replaced by niche D2C sites.
The APMA Responds to Site Reputation Abuse, Urges Affiliates to Diversify Revenue Streams
Kevin Edwards, Founder and Director of the APMA, spoke to Hello Partner about the week’s events.
Walmart Doubles Retail Media Reach, Challenging Amazon
The research arrives on the heels of a successful Q3 for the retail giant.
Levanta Secures $20M Series A Funding to Drive Creator Commerce
Levanta secures $20M to expand its platform, driving partnerships between Amazon sellers and creators in affiliate markets.
Nominations will soon be closing for our Top 30 Influencer Agencies list. Make sure you head over to nominate any players you know who deserve to make the list.
Nominate now.
Tip of the Week
Stay at the top of your game
Black Friday is approaching which means we're going to be seeing the % symbol quite a lot. But which number should go before it?
Well, according to research by the digital consultancy Daemon, '25%' discounts are the most effective for drawing in shoppers. Over half (58%) of respondents stated they would provide their email address to receive a 25% discount, making it the most popular incentive.
Faster checkout time is a less compelling offer with 52% refusing to give up any personal information for the perk.
There are some generational differences too. For free products, 30% of Gen Z would give their phone number, compared to just 13% of Baby Boomers. When it comes to living address, Millennials are most likely to share this at 32%, whereas Boomers (19%) and Gen Z (25%) fall behind here.
Vote for the Hero100
The community put forward their nominations for our Hero100 2024 list, recognising the best affiliate and partnership managers in the game right now.
Now, it's your time to vote. Check out who made our shortlist and vote for you think should make the final 100.
Amusing Affiliates
Credit: Alex Wilson
Jobs
Enjoy our content? Come work with us!
Get your company in front of 5,500+ affiliate & performance marketers by sponsoring this newsletter!
Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
