After the success of the Global Performance Marketing Awards 2024 the night before, the first day of PI LIVE Europe 2024 kicked off with a bang. Showcasing the vibrant future of affiliate and partnership marketing, industry leaders, innovators, and experts gathered to explore the latest trends and strategies in the industry.

The day began with sessions focused on adapting to the changing digital landscape. Speakers from companies like Revolut, Uber, and UNiDAYS discussed strategies for achieving success in today's competitive environment. Simultaneously, representatives from TikTok and Motel Rocks explored how to drive performance through discovery.

Over on the Main Stage, speakers from Oliver Bonas, Rakuten Advertising, and Lyst spoke about adapting to economic uncertainties and leveraging digital innovations to stay ahead.

Mobile-First and Cross-Platform Strategies

Experts from JD Sports, Clearpay, and CJ discussed the increasing importance of mobile-first strategies in affiliate marketing. They explored how brands can optimise their programmes for mobile users and leverage new technologies.

Adjust presented insights on creating seamless user experiences across affiliate and influencer channels, emphasising the importance of cross-platform linking in today's multi-channel marketing landscape.

Data-Driven Insights and Analytics

Several sessions focused on the power of data in driving marketing decisions:

- Incubeta presented strategies for maximizing paid and organic returns by optimizing total search.

- Channel 4 discussed the new frontier of performance TV measurement.

- CJ explored how brands and publishers can harness first-party data for growth.

A particularly noteworthy session addressed the transition to Google Analytics 4, helping affiliate marketers make sense of the new platform and its implications for tracking and reporting.

Innovative Approaches to Affiliate Marketing

Eliza shared insights on the future of social shopping, highlighting how content-driven strategies can supercharge affiliate marketing in fashion and beauty. AdPolice led a discussion on strategies for safe affiliate channel growth, addressing concerns about brand safety and fraud prevention in expanding programs.

The event featured sessions on cutting-edge topics, including:

- TikTok Shop's presentation on the future of commerce.

- Discussions on consent and data deprecation, highlighting the evolving privacy landscape.

- Tech innovations were showcased, giving attendees a glimpse of what's new in the industry.

The Voicebox Sessions: Affiliate Fraud and Empowering Leaders

A highlight of the day was The Voicebox, where intimate sessions took place in front of a smaller, engaged audience. Throughout the day it featured inspiring conversations with female leaders about their journeys in leadership roles, discussions about sustainability in affiliate marketing, a powerful talk on PPC fraud, and several open mic sessions. These allowed participants to share their experiences and insights in an interactive format. This initiative not only encouraged dialogue but also created a sense of community among attendees.

Looking Ahead

As the first day of PI LIVE Europe 2024 concluded, the overwhelming sentiment was one of optimism and innovation. The discussions and presentations reinforced the notion that partnership marketing's future is bright, with new technologies, strategies, and a focus on data-driven decision-making paving the way for continued growth.

The event continues, promising more insightful sessions and opportunities for learning and networking in the days to come.

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