Moonpull has launched a new browser extension to help users assess the impact of user consent on affiliate tracking.
Known for its platform that tests the efficacy of affiliate links at scale, Moonpull’s new tool enables users to examine the establishment of tracking for specific links directly within their browsers. The move addresses growing concerns about how advertisers’ consent processes affect affiliate tracking.
The extension focuses on first-party tracking, a critical aspect as third-party cookies face increasing limitations, particularly with Google's evolving stance. It allows users to observe tracking status as they interact with various elements on an advertiser’s site, including consent platforms and site navigation.
According to Moonpull, the browser extension effectively highlights the differences between successful and unsuccessful tracking implementations.
Examples shared by Moonpull illustrate that tracking shortfalls are common, with some advertisers experiencing issues in 20% to 43% of their affiliate links. These issues can be linked to consent-related complications as well as more general tracking problems.
The extension allows users to visually demonstrate and troubleshoot tracking issues, which can be shared with colleagues through screen shares, image captures, or video recordings.
Moonpull’s browser extension is now available to all clients and aims to provide ongoing support in navigating the complexities of affiliate tracking, particularly as the industry undergoes significant changes.
Why do we care?
While this has only just launched, the ambitions of Moonpull’s new browser extension are impressive and could be very valuable to the affiliate industry.
Faulty tracking is one of the biggest challenges the space has to deal with and it will likely get worse. Already, affiliates are losing out on great swathes of commission due to this problem.
The introduction of new tools to assist with this can only be a positive thing for the industry as a whole. At the very least, it's encouraging to see new efforts arise to deal with it.
