Stop what you’re doing! We’ve got big news.
The agenda for PI LIVE Europe is now live and ready for your perusal on the event website.
It’s a time of titanic change in performance and affiliate marketing and this year’s sessions will be our most cutting-edge yet to prepare you for the new frontier.
Our industry is always in a state of flux, but this year has seen the winds of change blowing stronger than they have in over a decade.
Whether it’s AI technology shaking up the possibilities of workflow and wider society; publishers struggling to get any footing on Google Search; the towering rise of retail media and its burgeoning bond with affiliate; CTV exploding in popularity; the worsening situation of tracking; or new acquisition pathways opening up on Reddit and Amazon; there’s a lot to keep a track of and get your head around right now.
Our agenda has been carefully crafted to empower you with the most pressing and valuable insights to keep you on top of your game for the year ahead, stay ahead of the curve, and take advantage of the coming trends before they hit the mainstream.
Take advice from some of the brightest minds in the industry and learn what advanced techniques you should be implementing into your everyday strategies to build stronger partnerships, drive better results, and grow bigger profits.
See below a taster of the sessions we’re putting on this year, or head to the website for the full list:
State of The Nation: The Affiliate Industry in 2024
How is AI shaking up the affiliate channel? What is the impact of Google’s algorithm changes? Do publishers feel they’re fairly rewarded? Have brands considered how their cookie consent banners are affecting how they’re tracking sales? And just how big has our channel become?
This summer, The Affiliate and Partner Marketing Association conducted a massive national survey and collected swathes of network and platform data to establish a clear, comprehensive view of the industry as it exists right now.
Join us as we take you through an exclusive analysis of the data, stacked with unique insights and revelations. This is an essential session. It will be like receiving a detailed map of the contemporary affiliate and partner marketing space in the UK. A valuable map indeed.
AI & Search: Uniting for a Smarter Tomorrow
Both Google and Bing have doubled down on their AI-powered search alternatives and OpenAI has started to allow users to hunt for affiliate deals.
As more savvy shoppers use large language models (LLMs) for their deals and traditional SEO shuns affiliates from the results page, many have been left wondering, ‘How do I navigate this new space?’
- This session aims to answer all of your questions about this mysterious area.
- How will generative AI reshape SEO strategies?
- What measures can ensure AI-generated content remains credible and transparent?
- How can brands and publishers balance human and AI-generated content to optimise search rankings?
- What are the long-term implications for businesses reliant on search platforms like Google and Apple?
Cage Fight: People Versus Machines
You’ve heard of Fury vs. Usyk. You’ve heard of Deadpool vs. Wolverine. You’ve even heard of TikTok vs. the US government.
Have you heard of affiliate marketers vs. the machines?
That’s what’s coming to PI LIVE Europe this year. We’ll be settling once and for all; should our industry adopt automation or not?
We pride ourselves on the human aspects of our industry. Would an emphasis on AI dilute this strength? Or would it simply accelerate growth?
In this no-holds-barred discussion, industry leaders will tackle these tough questions head-on. There will be no sitting on the fence - we’ll push for a decisive answer straight from the brands themselves.
Join us to gain a deeper appreciation of what’s currently possible with automation in the affiliate industry.
See you there
Find this interesting? Head over to the PI LIVE Europe site now to pick up your ticket and read more about the innovative agenda we’ve put together for this year’s show.
