Collectively
Dreamforce Goes "Corporate"
Collectively's "Dreamforce Goes Corporate" campaign has been awarded for its outstanding achievements in elevating Salesforce's brand presence and engaging a global audience.
Focused on integrating digital and in-person experiences of Dreamforce, including Salesforce+, the campaign strategically partnered with influential figures such as @Corporate.Bro and @CorporateNatalie. Their collaborative content not only demystified AI advancements but also showcased the vibrant Saleblazer community, effectively amplifying brand advocacy and product awareness.
Key to its success was the campaign's ability to generate significant traction, boasting 16.6 million impressions and 1.3 million engagements. The blend of humour and educational insights resonated strongly with the target audience, enhancing visibility and reinforcing Salesforce's pivotal role in tech innovation. Collectively's innovative approach and impactful execution set a new benchmark for B2B influencer marketing, ultimately securing its well-deserved recognition at the awards.
Judges Comments
“One of my favourite campaigns. Particular highlights for me were the two-pronged approach which came to life in the planning stage through research, going for comedy and education. Superb!”
