TikTok has announced a new partnership with Estée Lauder to support beauty creators on the platform.
The partnership with Estée Lauder Companies’ New Incubation Ventures (NIV), has led to the launch of a new initiative on TikTok called The Catalysts. The programme seeks to discover and uplift the next big names in the beauty creator space through masterclasses uploaded directly to TikTok. Two creators will also be offered direct support to grow a business within the beauty industry.
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