The Growing Problem with APAC Subnetworks and PPC Fraud

UK and US brands have been using APAC subnetworks to help break into the APAC market. While these subnetworks have been effective for advertisers, concerns have been raised about PPC fraud on the platforms.

I spoke with a UK-based performance/affiliate marketing agency, a brand protection platform, and a subnetwork based in China to learn more about the issue.

What are subnetworks?

Subnetworks are intermediary networks that connect advertisers with a group of affiliates. They can bring advantages and disadvantages, depending on the type of business. In the past, we’ve explored both the good and bad sides of these platforms in detail.

Essentially, subnetworks can be an excellent way to scale your affiliate programme, launching it across potentially hundreds or thousands of publishers.