YouTube has launched a new AI-powered tool for content creators. The feature is designed to help creators brainstorm new ideas, streamline their workflow, learn more about their audience, and produce videos more efficiently.

Here’s YouTube’s explanation of the tool: “To make it easier for you to decide what to dream up and share next, we’re experimenting with a feature that uses AI to surface content inspiration. If you’re a creator in one of the groups this feature is rolling out to and you navigate to Studio > Analytics > Inspiration on desktop, you’ll see ideas for content you could create to share on YouTube.”

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