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How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies

Chrome’s phasing out of third-party cookies is finally here. What will it look like and how can partnership marketers prepare?

How It Crumbles: Google Unveils Privacy-First API to Start Replacing Cookies
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Google will start rolling out its privacy-first replacement for third-party cookies next week, according to the Verge.

The news arrives on the heels of the launch of Chrome 115 on July 18th. The updated browser brings a number of new features, including a Memory Saver to prevent old tabs from clogging up memory, and a command to automatically upgrade HTTP to the more secure HTTPS whenever possible.

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