Jameela Jamil is well-known in the social media space for being vocal and advocating for a better global understanding of mental health, with a large focus on body image. Using her Instagram and Twitter accounts, and her podcast ‘I Weigh’, Jameela is open about her own mental health struggles in order to help others who may be in a similar position.
Today, Snap Inc. announced the launch of Jameela Jamil’s new Snapchat show about mental health, ‘I Want To Get Better’ with Jameela Jamil, in collaboration with Alaska TV, a media company that produces ‘uplifting, engaging and witty non-scripted content’ for major UK broadcasters. The series will premiere on Saturday, 28th January 2022 exclusively on Snapchat.
The series will follow Jameela as she shares her deeply personal wellness journey, exploring new activities and perspectives that she hopes will inspire people on their own mental health journeys.
Why choose Snapchat?
Snapchat is not just a photo messaging app. Some of the world’s most popular content creators, including Addison Rae and the D’Amelio sisters, host their own original shows on Snapchat, produced by major media houses. Celebrities such as Megan Thee Stallion and Ryan Reynolds have chosen Snapchat as their platform of choice to share original content.
We are entering a new era of a new era of accessible entertainment.
Snapchat reaches 75% of millennials and Gen Z in the United States alone, so if it’s younger audiences that you’re looking to reach and entertain, Snapchat can provide this.
Due to the subject matter that Jameela’s new show will be covering, targeting Gen Z is essential, especially considering that 31% of Gen Z-ers would rate their overall mental health as bad.
As mentioned previously, Jameela is already present online with her podcast Instagram, and platforms, so hosting her show in Snapchat allows her to tap into a potential new audience, and guide them towards improving their mental health.
Produced by Alaska TV in association with I Weigh, and Executively Produced by Jameela Jamil, new episodes of this eight-part series will air weekly until 11th of February.