Tiffany Matloob manages the Shorts CPMs (Community Partner Managers) at YouTube and has built the foundation for identifying today's emerging talent on Shorts. Her work focuses on amplifying these rising stars through access to opportunities that expand creator connections, guide creators on YouTube and Shorts, and empower creators to own their YouTube experience.

Having previously held leadership roles at Instagram, and TikTok, as well as founding and running an agency that connects talent with brands, Tiffany holds great knowledge and passion for the creator space. We wanted to tap into this knowledge, so chatted with Tiffany about her predictions for the creator ecosystem in 2023.

YouTube Shorts have really taken off this year as short-form video content continues to remain king. What advice would you give to content creators who aren’t primarily YouTube content creators but want to explore Shorts creation?

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