Influencer Marketing

A Day in the Life: Lucy Edgerley, Client Director, Buttermilk Agency

Lucy Edgerley has been in the role of Client Director at Buttermilk for just over a year after joining the agency initially in 2019. When Lucy was introduced to the co-founders Jamie and Motez, she soon realised how much she loved everything that the agency stands for.

Neve Fear-Smith March 7, 2022 — 4 minutes read

A Day in the Life: Lucy Edgerley, Client Director, Buttermilk Agency

When Lucy joined the Buttermilk team, the agency was (and still is) growing at a rapid pace. She soon began working across multiple brands in an account management role. From there, she worked her way up to the role of Client Director over the course of two years which, for Lucy, was an incredible (and whirlwind!) experience.

In Lucy’s role, she works with her wider team to plan influencer marketing activations that they know will smash their clients' objectives. This covers everything from campaign creatives to budget allocation and beyond. Lucy says, “Walking clients through these plans and showing them what we are going to achieve together is one of the best parts of my job.”