Influencer Marketing

10 Influencer Marketing Trends You Need to Know for 2022

It’s crazy how much can change in a year. At the beginning of 2021, we were still in the depths of the pandemic, restricted in many areas of life, but now, the future's looking brighter. It seems as if we’re only going to see the influencer marketing space grow further in 2022.

Neve Fear-Smith November 24, 2021 — 8 minutes read

10 Influencer Marketing Trends You Need to Know for 2022

Talking Influence has gathered thoughts from some of the best minds and thought leaders in influencer marketing surrounding what they think will be the most significant trends in 2022. We have also undertaken our own research by tuning into eye-opening webinars such as the ‘Influencer Trends You Should Care About in 2022’ webinar hosted by Ogilvy’s Rahul Titus and Ansley Williams, and not to forget the insights we gathered at this year’s Influencer Marketing Show London, at which the future of influencer marketing was a hot topic of discussion.

The main themes that are predicted to set the trends for 2022 include the desire for authenticity, a greater focus on measurement, and we mustn’t forget the huge growth of social commerce. Without further ado, let’s jump into the 10 trends that we think you need to know as we head into 2022.