Influencer Marketing

What Do We Know About Amazon's Clubhouse Competitor So Far?

The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.

Neve Fear-Smith October 28, 2021 — 1 minute read

What Do We Know About Amazon's Clubhouse Competitor So Far?

The next major platform to break onto the scene with a Clubhouse competitor is Amazon. It has nailed e-commerce, given Netflix a run for its money with Amazon Prime Video, and has a huge and loyal usership, so why not explore the world of social audio, too?

Amazon has given the new app, that is initially set to launch in the US, “Project Mic”. The app will give anyone the ability to make and distribute a live radio show, complete with music. The ultimate aim of the app is to reinvent the radio space, giving it a more social appeal.