Influencer Marketing

A Day in the Life: Sedge Beswick, Managing Director at SEEN Connects

Talking Influence’s day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today’s installment features Se

Neve Fear-Smith August 5, 2021 — 3 minutes read

A Day in the Life: Sedge Beswick, Managing Director at SEEN Connects

Sedge founded SEEN Connects five years ago after previously working in social media and influencer marketing roles for the likes of 3 Mobile and ASOS. Since the launch of SEEN Connects, Sedge and her team have achieved multiple awards, including Best Boutique Influencer Marketing Agency at the Influencer Marketing Awards 2020, and have built up an impressive roster of clients including Nike, Red Bull, Hyundai, and Jo Malone.

As a successful entrepreneur, Sedge’s enthusiasm is evident in her role of Managing Director at SEEN Connects. Sedge is responsible for Winning new clients for SEEN Connects, she spends most of her days identifying leads, creating pitch material, and understanding their work. The SEEN Connects team is just shy of 100 people, so Sedge now supports the senior team with the direction of the business and how they can scale it.

Alongside these roles, Sedge is very passionate about recruiting the best team possible; it is extremely important to Sedge that the working environment she creates is enjoyable for all of her colleagues.