Sideqik has announced its integration with SaaS platform Partnerize. The new partnership will enable brands to better quantify, grow, and optimise their influencer programs and understand the true ROI of those campaigns. Users of either service will be able to search and identify affiliates, advocates and influencers using Sideqik’s AI-powered database of over 20 million social media profiles. Partnerize’s clients will then be able to analyse and view performance data, including engagement, ROI and sales. Sideqik’s integrated reporting shows ROI throughout the entire customer journey from discovery to awareness to actual revenue driven. “This integration with Partnerize is exciting because it enables our clients to accurately assign direct revenue impact to their influencer relationships. This data validates the power of word of mouth marketing for the global brand clients we share with Partnerize,” said Jeremy Haile, Sideqik CEO, and co-founder. “We are very pleased to be integrated with Sideqik,” said Paul Fellows, co-founder and COO of Partnerize. “This integration gives our clients another powerful way to grow, measure, and optimise their partner-driven growth initiatives. More and more brands want to prove business value for the influencer channel, so they can prioritise influencer investment as part of their broader partner strategies. This integration will help our joint clients meet this important need.”
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