Can Influencer Marketing Be Automated?
“Can influencer marketing be automated?” This question is raised by many marketers who are working on an influencer campaign for their brand. With the technological boom of nowadays, it might be considered old-school to manage the processes manually – let the technology do the job and benefit from the results. However, it’s not so easy when it comes to influencer marketing as an attempt to automate an influencer campaign may undermine some of its important principles. Let’s take a further look at the challenges of influencer marketing automation.