Brands can either work with influencers directly, through an agency on behalf of brands or an influencer marketing tool to help manage their relationships with influencers.
Four Ways to Build Better Relationships with Influencers
With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping brands cut through the noise online. However, much of the success of a campaign depends greatly on the relationship between the influencer and the brand. Unlike other forms of digital marketing, an influencer can’t usually be handled with a few clicks, which becomes very time consuming when working with influencers at scale, unless you’re harnessing platforms to help minimise the stress.
Brands can either work with influencers directly, through an agency on behalf of brands or an influencer marketing tool to help manage their relationships with influencers.
Brands can either work with influencers directly, through an agency on behalf of brands or an influencer marketing tool to help manage their relationships with influencers.