Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
According to research by Bazaarvoice, nearly half of consumers (49%) want to see stricter rules for sponsored influencer content, while a further 47% are fed up with the repetitive influencer posts on platforms like Instagram. In addition, 23% said that they were concerned with the dipping quality of content, with...
H&M’s new sister brand Nyden teamed up with nine influencers, including Refinery29’s senior editor Alyssa Coscarelli, lifestyle blogger Javvy, and influencer Amanda Orelli, who tapped into their followers to ask them their garment preferences. The influencers used Instagram Stories’ new polling to gauge their followers top...
Research conducted by the World Federation of Advertisers (WFA) has found that multinational brands are planning to increase their spend on influencer marketing in the next 12 months, with 65% aiming to spend more, despite concerns over lack of transparency and fake followers. It seems that the goal in doing...
With influencer fraud becoming more prevalent, the industry is on the hunt for ways to address the issues. Influencer platform Mavrck, a Boston-based influencer marketing company, is on a mission to help combat influencer fraud. In light of this, the company has released new fraud detection tools to assess and...
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is crucial for brands to understand, and some have done it better than others according to data from InfluencerDB. The results...
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as it seems. This week, Australia’s Federal Government has come under scrutiny for investing more than $700,000 of taxpayer...
