Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Partnering with influencers as a way for brands to rack up mentions, likes and comments and reach new audiences is on the rise. Defining what makes a great campaign is crucial for brands to understand, and some have done it better than others according to data from InfluencerDB. The results...
Although influencer marketing is growing at an extortionate rate and over three quarters (77%) are set to create more branded content for brands, it’s not always as rosy as it seems. This week, Australia’s Federal Government has come under scrutiny for investing more than $700,000 of taxpayer...
Social media app Instagram has become the primary platform for influencer marketing globally, according to data from Goldmedia in association with eMarketer. Looking at the DACH region – which includes Austria, Germany and Switzerland; Instagram was the most popular social platform in terms of influencer marketing spending with a 34% share...
Last week Twitter removed millions of fake followers and bot accounts in a ploy to restore trust in microbloggers and encourage healthy conversation on the platform as part of a crackdown to stop misuse of the site. As a result, users with larger followers may have seen a major drop...
Buzzoole has become the first influencer marketing platform to launch an integration with Instagram that will allow brands to analyse ‘stories-based’ influencer marketing campaigns. As part of the integration, analytics has been introduced to the Buzzoole reporting dashboard, giving brands access to in-depth and real-time data on views and comments...
Influencers are enjoying more sponsored partnership opportunities than they did a year ago, according to a study in March from Activate. In addition, 62% of marketers are set to growth their influencer marketing budgets this year as the channel continues to strive as an avenue for advertising and marketing performance....
