Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated by the content, ensuring brands are paying for measurable results and getting better value for money. This will also make...
Talking Influence is extremely excited to launch its first ever Influencer 50 – a definitive list of the year’s most important and influential people driving influencer marketing forward, as voted for by peers in the industry.With nominations open until midnight November 5 , the list provides Global recognition to exceptional...
Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of tools essential for managing their social media marketing.As influencer marketing continues to expand, Klear’s software platform helps brands...
The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules. The Advertising Standards Agency (ASA) have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The...
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators recompensed through free clothing and merchandise.Up to 1,193 business owners or marketing teams were polled and found that while...
Influencer marketing on Pinterest is all about great content and making sure that content can be found. With this in mind, Pinterest is embracing influencer marketing further as it provides brands with more resources to measure campaigns. Pinterest’s new content marketing application programming interface (API) has expanded to include...
