Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK, marketers working for consumer-facing fashion, cosmetics and travel brands are now setting aside in excess of £800,000 per year...
Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park...
The inaugural Influencer Marketing Awards (IMAs) is just around the corner (March 26 to be exact), and Tony Laskar, the CEO of Audience2Media, sat down with us to discuss the key developments in the influencer marketing industry, what he thinks makes a successful influencer campaign and how Audience2Media is helping...
Amid a backlash over ad disclosure, cosmetics brand Benefit has set up a new in-house influencer agency as it invests more in the influencer channel. Bridging the gap between Benefit’s marketing team and digital influencers marks a change in the way Benefit is approaching influencer marketing. The purpose of...
We’re excited to announce that we’ve teamed up with PerformanceIN to bring you our first ever Influencer Marketing Buyer’s Guide, introducing the best tech platforms and agencies within the industry to kick-start your campaigns.Are you an advertiser stepping into the world of influencer marketing for the...
Valentine’s Day presents the ideal opportunity for brands to run engaging, innovative campaigns with influencers. This is proven in indaHash’s international study of over 1,000 digital influencers looking at their spending habits around the annual event, which found that 91% of influencers celebrate Valentine’s Day when...
