Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
S4 Capital’s creative digital production company MediaMonks has merged with Dutch influencer marketing firm IMA to expand its digital marketing offering. S4 acquired IMA for €10 million and the merger aims to bolster MediaMonks’ ability to reach new customers and expand its digital marketing expertise.Sir Martin Sorrel, executive...
The U.S Navy has created its first YouTube creator campaign in the hope of recruiting more tech-savvy employees. By tapping into digital video and YouTube creators, the Navy hopes to connect directly with potential recruits that may not have considered the Navy as a career option. The military wanted...
After its rip-roar success this year, the Influencer Marketing Awards (IMAs) return bigger and better for 2020, putting a spotlight on the very best marketers, brand campaigns and technology in the influencer marketing industry. Once again, Talking Influence is proud to be the official media partner of the awards ceremony....
Influencer 50 is back for 2019 to celebrate and recognise the year’s most influential and inspiring individuals that are driving the influencer marketing industry forward, as voted for by peers, clients and industry insiders.This time around, we’re looking to showcase 50 exceptional candidates from across the globe...
Brands are investing more in influencer marketing with marketers predicted to spend a whopping $8.5 billion on influencers this year, reaching a further $10 billion in 2020, according to Mediakix. However, what about all of the budget lost to fake influencer marketing? According to a new report by Cheq,...
California-based company, Seed, which produces beautifully designed probiotic supplements, has recently started to require its social media influencers to pass an exam before they can endorse any of the company’s products. Following increasing concerns around social media influencers promoting health products like detox tea, celery juice and other diet...
