Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
Creative agency Social Chain has announced plans for the company to become public. Founders Steven Barlett and Dominic McGregor made the official announcement on LinkedIn. “On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public...
Influencer marketing agency Whalar and neuro-marketing agency Neuro-Insight have published the world’s first neuroscience study on influencers. The report looks at the comparisons between the emotions evoked by influencer adverts compared with TV, Facebook and YouTube adverts, and the priming effect of influencer adverts, by answering the question, why...
It is rumoured that media, marketing and comms business Jungle Creations and influencer marketing agency Goat are in talks about merging into one media and marketing company, which would create an interesting proposition for the many of the brands they both work with. The merger would bolster expansion into other...
The crazy amount some top-tier influencers earn has been splashed in the headlines, yet, brands, content creators and agencies are still in the dark when it comes to working out how much to charge and pay for a campaign. Influencer rates are hard to navigate, especially as each influencer and...
Los Angeles-based online clothing retailer Revolve is known for promoting its clothing through a network of 3,500 mid- to macro-influencers to target millennial and Gen Z women. Last week, the company raised $212 million in an initial public offering (IPO). Revolve first announced its plans to go public last...
Affiliate Huddle returned to London (June 6), this time hosted at the QEII Centre in Westminster. With a packed agenda covering topics from the power of the partnership for business growth and affiliate marketing etiquette, it was the influencer marketing panel – naturally – that caught our attention. The impressive line-up included...
