Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
British designer Roland Mouret is joining American designer Oscar de la Renta as the second designer on board with Amazon’s recently launched Luxury Stores. Instead of the London Fashion Week catwalk, Mouret will showcase his next pre-fall fashion collection via a one-minute video called “No Show” featuring clothing but...
Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without compromising authenticity. Huge congratulations on winning the Boutique Agency Award at this year’s Influencer Marketing Awards. Tell us a bit...
Burberry said it has become the first fashion brand to team up with gaming streaming platform Twitch to livestream its next fashion show. Instead of a catwalk, Twitch will play host to a browser. A chat function will create a “personal and inclusive experience”, according to the brand. For Burberry’...
YouTube has announced its new TikTok rival, YouTube Shorts, which it will begin beta testing in India initially. The short-form video is experience is “for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.” Similarly to TikTok, users will be able to upload...
As reported by the Wall Street Journal, Oracle Corporation reportedly won the bid for video-sharing app TikTok’s US operations, citing anonymous sources. The news came after ByteDance announced it will not sell its TikTok US operations to rival bidder Microsoft and instead chose Oracle as a “technology partner.” The...
TikTok has just announced its debut #TikTokFashionMonth. As part of the new initiative, TikTok will partner with several designers to livestream show and events during New York Fashion Week and beyond. From now until October 8, the platform will host two livestreams per week, featuring runway shows by luxury designers...
