Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
With the Influence Marketing Show just around the corner, we’re extremely excited to dive into the incredibly vast panel discussions, speaker sessions and networking opportunities at the two-day conference on October 15-16 next week. One of those panel discussions is on Day 2 at the Pavilion Stage – Will Increased...
In an ‘industry first’, influencer marketing platform Takumi has stopped using follower numbers to measure campaign impact and cost. Instead, it will focus on the number of ‘guaranteed impressions’ generated by the content, ensuring brands are paying for measurable results and getting better value for money. This will also make...
Talking Influence is extremely excited to launch its first ever Influencer 50 – a definitive list of the year’s most important and influential people driving influencer marketing forward, as voted for by peers in the industry.With nominations open until midnight November 5 , the list provides Global recognition to exceptional...
Klear, an influencer marketing technology company, today announced that it will be partnering with Hootsuite, a popular social media management solution, to provide enterprise brands with a comprehensive set of tools essential for managing their social media marketing.As influencer marketing continues to expand, Klear’s software platform helps brands...
The ASA has launched a new guide for social influencers in conjunction with the CMA to help them stick to the ad rules. The Advertising Standards Agency (ASA) have launched a new guide to help social influencers stick to the rules by making clear when their posts are ads. The...
According to research from global affiliate network Awin, around 62% of sportswear and fitness brands have used social media influencers to promote their products, with two-thirds of content creators recompensed through free clothing and merchandise.Up to 1,193 business owners or marketing teams were polled and found that while...
