Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
New global research from Rakuten Marketing reveals that the allocation of marketers’ budgets for influencer marketing has doubled over the last two years, reaching 40% in 2019. In the UK, marketers working for consumer-facing fashion, cosmetics and travel brands are now setting aside in excess of £800,000 per year...
Today, the Influencer Marketing Awards unveiled which brands, agencies, and tech platforms made the final shortlist. The very best creative, strategic and innovative minds behind the exceptional influencer marketing campaigns, agencies and tools will be honoured at the all-new awards ceremony taking place on March 26 at Sheraton Grand, Park...
Influencer marketing has come of age. After several years of potential, characterised by numbers of brands cautiously dipping their toes into the influencer pool, 2018 was the year in which marketing’s most exciting strategy took off. Discussions around should we or shouldn’t we have evolved into practical considerations...
The inaugural Influencer Marketing Awards (IMAs) is just around the corner (March 26 to be exact), and Tony Laskar, the CEO of Audience2Media, sat down with us to discuss the key developments in the influencer marketing industry, what he thinks makes a successful influencer campaign and how Audience2Media is helping...
Improving transparency through the disclosure of influencer partnerships, and thereby placing consumer interest at the core of campaigns, is the most fundamental step in ensuring the longevity of the influencer marketing industry. We have recently seen much blame being attributed to various parties; creators, brands and governing bodies. All have...
Amid a backlash over ad disclosure, cosmetics brand Benefit has set up a new in-house influencer agency as it invests more in the influencer channel. Bridging the gap between Benefit’s marketing team and digital influencers marks a change in the way Benefit is approaching influencer marketing. The purpose of...
