Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
The term influencer marketing used to conjure an image of a young female with a product as such selfie style images used to be common a few years ago. However, influencer marketing has been changing step by step beyond many best practices and failures.For example, the definition of influencer...
Instagram has announced that it will let influencers use the app to tag and sell products directly on the grid, which it hopes will improve the user’s shopping experience on the platform. Now, users will be able to purchase items that their favourite creators post directly through their feed....
Fyre Festival received all the attention it was due but for all the wrong reasons. Two explosive and eye-opening documentaries aired earlier this year sealed its fate as one of the most high-profile festival failures of all time – and unfortunately, it was all fuelled by an influencer strategy that masked...
The 13th annual Performance Marketing Awards hosted at the Grosvenor House Hotel in London went down a storm last night. Celebrating the best in the performance marketing industry, the UK’s performance marketing industry experts gathered for a night of fine dining and drinking, dancing and networking. With 27 awards...
Social media marketing platform Socialbakers has today released its 2019 Q1 Trends report that reveals that the use of #ad increased 133% in the last 12 months. As the influencer industry matures, so do the rules and regulations. The Competition and Markets Authority created new guidelines for disclosing sponsored content...
With recent research showing that the majority of social media users trust influencers over their own friends or families when making a purchase, influencers have fast become central in helping brands cut through the noise online. However, much of the success of a campaign depends greatly on the relationship between...
