Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Influencer marketing in the UK has been afflicted with several issues, from influencer fraud and lack of transparency to the inefficiency of measuring return on investment. These are not new problems; however, they are habitually brought into the spotlight with fresh accusations of bought followers and falling engagement rates. Back...
Ex-Unilever chief marketing officer Keith Weed has become an angel investor and made his first investment in Australian-based influencer marketplace Tribe. The self-serve platform helps brands find branded content from micro influencers, and what makes this different is the influencers on the platform only get paid if their submissions end...
At the end of April, Instagram announced it is testing hiding public ‘like’ counts on videos and photos. The test will only be in Canada, and likes will be hidden in the Feed, on profiles, and permalinked pages. The social media platform said that it wants followers to focus on...
Advertising media company GroupM has launched its influencer, content and amplification solution, INCA, in the Asia-Pacific region. INCA connects brands to authentic publishers and influencers to create and promote content on social channels and help brands achieve objectives. Clients can run campaigns across multiple platforms such as Facebook, YouTube, Snapchat,...
Save for a few pets and AI robots, influencers are human. The last few years have seen a huge rise in service providers attempting to streamline and automate what is an immensely nuanced and complex industry. While these services have certainly helped make influencer marketing much more efficient and therefore...
Melbourne cafe Legacy has been ordered to pay Instagram influencer Chloe Roberts more than $1,600 after a verbal contract between them “turned sour”. The Victorian Civil and Administrative tribunal took place this week and sided with Roberts in a dispute between the parties over “prematurely” deleted sponsored posts. According...
